Amazon Marketing Stream

Amazon Marketing Stream data that can increase your sales

Increase your sales by increasing bids during peak sales days with Atom11's advanced dayparting module

Your ads dont' perform evenly. Stop paying like they do

Standard Amazon reporting provides a single daily figure, while Amazon Marketing Stream tool breaks it down by hour:

Find your peak hours

Find your peak hours, Edit your bids or budgets, Improve Ad performance

Cut your dead hours

Stop paying full CPC overnight and through the hours that never turn into orders.

Pace the budget

Keep spend alive until evening instead of exhausting it by mid-afternoon.

Amazon Ads hourly data to understand customer shopping patterns.

Four things our Amazon Marketing Stream tool makes possible, all in one place — no exports no spreadsheet reconciliation on Monday morning.

HOURLY PERFORMANCE

COPILOT NEO

DAYPARTING

EVALUTE DAYPARTING

Hourly Heatmaps to understand when sales and ROAS peak

Understand how sales and other metrics peak and dip through the day and week

Read data using Atom11 Neo

Ask Neo to read your heatmap and point out the hours to increase or decrease bids basis performance. No analysis required

Set up dayparting to increase sales

Most sellers use dayparting to cut wasted spend. Atom11 helps you increase bids during peak sales hours to drive more revenue.

Evaluate Dayparting

Dayparting does not stop at the set up. Evaluate pre and post dayparting performance with Atom11's "Evaluate" feature

HOURLY PERFORMANCE

COPILOT NEO

DAYPARTING

EVALUTE DAYPARTING

Hourly Heatmaps to understand when sales and ROAS peak

Understand how sales and other metrics peak and dip through the day and week

Read data using Atom11 Neo

Ask Neo to read your heatmap and point out the hours to increase or decrease bids basis performance. No analysis required

Set up dayparting to increase sales

Most sellers use dayparting to cut wasted spend. Atom11 helps you increase bids during peak sales hours to drive more revenue.

Evaluate Dayparting

Dayparting does not stop at the set up. Evaluate pre and post dayparting performance with Atom11's "Evaluate" feature

How Amazon Marketing Stream integration works

Live in 1 week. No engineering. No excel sheets. Easy to manage

step 1

step 2

step 3

STEP 1

Connect your Amazon account

We handle Amazon Marketing Stream's hourly data on our end. Once your account is connected, Atom11 will automatically start importing Hourly data from API's

STEP 2

Your hourly baseline builds itself

Hourly data takes 1 week to stabilize. Wait for 1 week before the correct data starts showing up.

STEP 3

Ship your first dayparting rule

Start increasing bids during peak hours and watch your sales grow.

STEP 1

Connect your Amazon account

We handle Amazon Marketing Stream's hourly data on our end. Once your account is connected, Atom11 will automatically start importing Hourly data from API's

STEP 2

Your hourly baseline builds itself

Hourly data takes 1 week to stabilize. Wait for 1 week before the correct data starts showing up.

STEP 3

Ship your first dayparting rule

Start increasing bids during peak hours and watch your sales grow.

Ask Neo anything about

Why ROAS Dropped?

One AI core that powers all your Amazon data.

Atom11's AI spans across in-app Intelligent layer, Neo and MCP connector, because intelligence should not be limited to one platform. Access Atom11's intelligence across a platform of your choice.

Explore Neo AI Now →

Ask Neo anything about

Why ROAS Dropped?

One AI core that powers all your Amazon data.

Atom11's AI spans across in-app Intelligent layer, Neo and MCP connector, because intelligence should not be limited to one platform. Access Atom11's intelligence across a platform of your choice.

Explore Neo AI Now →

Ask Neo anything about

Why ROAS Dropped?

One AI core that powers all your Amazon data.

Atom11's AI spans across in-app Intelligent layer, Neo and MCP connector, because intelligence should not be limited to one platform. Access Atom11's intelligence across a platform of your choice.

Explore Neo AI Now →

Read what our "Dayparting" power users have to say about Atom11 dayparting

The rare PPC tool that lives up to the pitch. Incredible founders that take feedback and implement. As an agency founder, my personal favorite feature is the way Atom11 helps us understand why sales have slowed down and where to look. When an account dips, the usual scramble is pulling reports from three places to figure out if it's a ranking issue, a bidding issue, a competitor move, or something else entirely. Atom11 cuts through that, it surfaces the likely cause quickly, so my team can act instead of investigate.

Hamza R

Ecommet

The rare PPC tool that lives up to the pitch. Incredible founders that take feedback and implement. As an agency founder, my personal favorite feature is the way Atom11 helps us understand why sales have slowed down and where to look. When an account dips, the usual scramble is pulling reports from three places to figure out if it's a ranking issue, a bidding issue, a competitor move, or something else entirely. Atom11 cuts through that, it surfaces the likely cause quickly, so my team can act instead of investigate.

Hamza R

Ecommet

Frequently asked questions.

What is Amazon Marketing Stream (AMS)?

Amazon Marketing Stream is a push-based messaging system that delivers brands and agencies with hourly Amazon campaign metrics and insights on campaign changes in near real time. Users integrated with Amazon Ads API can use Amazon Marketing Stream.

What are the key benefits of using Amazon Marketing Stream?

Amazon Marketing Stream gives you near real-time, hourly Amazon Ads data instead of delayed, aggregated reports. That means you can see exactly when performance changes (by hour, placement, react faster to campaign performance, and run much more precise optimisations like dayparting, budget pacing, and bid tuning.

How can advertisers leverage Amazon Marketing Stream?

Advertisers can plug Amazon Marketing Stream into compatible tools or custom dashboards and use the live feed to guide time-based bid and budget rules. In practice, you identify peak and low-performing hours, adjust bids and budgets around those windows, test changes and see impact within hours, and feed the data into automation (e.g., rules in Atom11) for continuous, data-driven campaign optimisation. By using Amazon Marketing Stream data, Gala reduced their ACOS by 40% while increasing ad sales by 48%

Does Amazon Marketing Stream support real-time bidding adjustments?

Yes, Amazon Marketing Stream supports making adjustments to bids and budgets in near real time. This helps optimize campaigns and increase ROI.

How is Atom11 different from other Amazon marketing stream tools?

Atom11 provides advanced dayparting controls including bid and budget dayparting, granular controls such as conflict management systems and dayparting performance evaluation.

What metrics does Amazon Marketing Stream track?

Atom11's Amazon marketing stream software tracks clicks, impressions, spend, ACOS, ROAS, CPC, conversions, and orders all at hourly granularity, across campaigns, ad groups, and keywords.

Find out which hours are funding your Sales.

Atom11's Amazon Marketing Stream tool connects to your account, pulls your hourly baseline, and walks you through your real peak and dead windows on the call.

Find out which hours are funding your Sales.

Atom11's Amazon Marketing Stream tool connects to your account, pulls your hourly baseline, and walks you through your real peak and dead windows on the call.

Find out which hours are funding your Sales.

Atom11's Amazon Marketing Stream tool connects to your account, pulls your hourly baseline, and walks you through your real peak and dead windows on the call.

Enterprise Amazon advertising software for brands and agencies across the US, UK, EU and LATAM.

Copyright © 2026 Atom11. All rights reserved.

Enterprise Amazon advertising software for brands and agencies across the US, UK, EU and LATAM.

Copyright © 2026 Atom11. All rights reserved.

Enterprise Amazon advertising software for brands and agencies across the US, UK, EU and LATAM.

Copyright © 2026 Atom11. All rights reserved.